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October 22, 2025

Why We Plan For Underperforming Markets

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Deciding what kind of assumptions we’re going to make about the markets will be one of the most important parts of your financial plan. The way I see it, if you get this piece wrong, the whole plan can end up on shaky ground.

If your financial plan is built on aggressive growth expectations, you’re tying your future to something you can’t control. If those expectations don’t materialize, you’re left scrambling. That’s when people end up with a potential issue later in life—not because they didn’t save, but because the assumptions didn’t hold up.

Why Conservative Assumptions Matter

In our planning process, we always lean toward conservative growth assumptions:

  • Leading into retirement, we typically plan with assumptions around 5.5% growth.
  • Once you reach retirement, we bring that number down further, closer to 4.5% growth.

These numbers are deliberately cautious. They aren’t meant to reflect what we hope your investments will achieve. Instead, they’re meant to create a baseline scenario that’s realistic, even if markets underperform.

Planning Assumptions vs. Investment Goals

It’s important to separate conservative planning assumptions from actual investment goals. On the investment side, of course, we’re working to deliver stronger returns, but when it comes to planning, the goal is different: we want to ensure your financial life works even in less-than-ideal conditions.

If your plan shows that you can:

  • Retire comfortably
  • Fund the lifestyle you want
  • Take care of the people you love

—all while using cautious assumptions, then that becomes our true benchmark for success. Anything better than that is upside, not a necessity.

Building Flexibility Into Your Future

Here’s the benefit of this approach: if the markets outperform those conservative assumptions, your plan only gets stronger. If they don’t, you’re not left exposed. Building resilience into your plan helps give you flexibility regardless of what the markets deliver.

Final Thoughts

At WellFull, our goal is financial wellness. If you’re unsure whether your current plan is built on realistic assumptions or if it would hold up under more cautious scenarios, it may be time for a second look. Sit down with an advisor and stress-test your plan. 

Welcome to planning designed for all of life. Welcome to WellFull.

Your Path to Financial Wellness Starts With a Conversation

Taking the first step toward a fully integrated financial life is simple. We begin with an open conversation about your complete financial picture — no preparation needed. Your Wealth Coach will guide you through our discovery process, designed to understand every aspect of your financial ecosystem and create a roadmap for your future.

Whether you’re planning for retirement, building wealth, or securing your legacy, your Wealth Coach is here to coordinate it all.

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